Editorial #2
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EDITORIAL -

From REG # 4



Sony/Columbia sells out Roger

Instead of selling Roger Waters' new album Amused To Death, Columbia Records sells out Roger Waters.


After publicizing how much money would be spent on publicity and promotion of Roger Waters new album Amused To Death, Columbia records seemed to spend more on a campaign promoting itself (and all they would do to promote it) than in actually publicizing the album.

I have never seen an advertisement publicizing the album in any magazine, music magazine, or any other form of related media since it's release. Have you? Has anyone? Not in Rolling Stone, or on MTV that's for sure. Nor have there been any radio spots or advertisements. Promotional materials for the album were slim to none at most record stores nation wide. The only articles I have seen are interviews in magazines probably arranged by Rogers' Management or by Roger himself. Roger would do better not to have any Columbia publicity campaign at all, for surely there was none at all, only a deceptive sham concocted to appease Roger Waters and con the general public.

Why did Columbia not advertise who Roger Waters is on the front cover of Amused To Death. A small sticker stating; The new solo album by the Former Bassist, Writer, and Creative Genius of Pink Floyd" would have let many many people know just who Roger Waters is. Just the name Pink Floyd alone on the cover would have guaranteed huge sales, and at least the album would have gone gold. There is a whole new generation who enjoy listening to "real" Pink Floyd albums who haven't a clue as to who Roger Waters is. But did Columbia really want the Amused to Death to sell? Looking back on the Labels' efforts proves to me that not only did Columbia deceive Roger and his fans, but also many in the Columbia publicity dept. itself.

It's clear that, as one Columbia staff member put it, "Politics was involved because Pink Floyd is also on our label." Yes, Columbia knows where the BIG money is, and will go to any lengths to appease bands like Gilmour and Co. Was Dave instrumental in curtailing publicity for Rogers album, making it's promotion a farce? Or perhaps Dave said "if you put the name Pink Floyd on Rogers' album we'll leave the label?" This is at least very likely! It's quite evident that money talks.

In December of 92 it was announced that "The Bravery of Being Out of Range" would be released as the next single in January. The release date was set for both Europe and the US, and the single was rumored to have a non album track on it. But not only was it not released in January it was completely scrapped. It was eventually released as a promo in England only and only with the one track. Then in January it was announced that "Three Wishes" would be released as a new single on February 16 in both the US and in England and would be accompanied by the new video release of "Three Wishes". February came and went with no release. Then in March word came of the release of "Three Wishes" in Europe and I eagerly awaited the US release. And I waited and waited and waited. I was even told by several record store managers that it was on order and would be in within a week or so. Later, I discovered the US release had been scrapped. And also scrapped was the commercial release of the "Three Wishes" video, it would only be released as a promo video.

If I were Roger, I would do all I could to get out of my contract with Columbia and sign with a label that believed in me and would promote my work and not bullshit me. Of course if I were Roger I'd realize that no longer being a "brand name," if I want a successful career, I'd have to build my name into a "brand name" and sell my work by touring, just like Pink Floyd had to do before they became a success. Well that's if I were Roger. Touring is not only good for business but it promotes your work, garners more fans and more of a following. And allows the music to reach out to people who don't hear it on that media KAOS, radio.


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